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Popups are a versatile option to have in your WordPress toolkit. You can use them to promote products or offers, grow your email list, create a better user experience, plus a whole lot more.

In our WP Popups review, we’ll be looking at a relaunch of a popular plugin that lets you create all different kinds of popups, target them with detailed display rules, and hook them up to a ton of external services if needed.

Specifically, WP Popups is a relaunch of the Popups plugin from the same developer. Because the developer made so many changes, he opted to launch the new version as a separate plugin. So while the active install count for WP Popups is still only 1,000 sites at the time that we’re writing this, it’s closely tied to one of the more popular and better-rated popup plugins at WordPress.org.

One of the standout features