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If you’re building WooCommerce-based shops for your clients or run your own webshops, you need to understand and apply CRO – Conversion Rate Optimization. The project is not done after the shop has launched successfully. Especially when working with e-commerce clients, there is a huge opportunity to bring them onto retainers for doing CRO, PPC, and other services.

In this article, I’m going to break down presentations given on the Ecom Services Summit and show you three powerful starting points for implementing CRO in a WooCommerce shop.

Why Should You Care About CRO?

Before we dive straight into CRO though, let me take a step back and explain why you should care about and upskill yourself in conversion rate optimization. Even if you don’t consider yourself a CRO expert or a marketing agency, offering this service could yield massively positive results for your business.

The main reason for offering