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Kurt Schrader, the CEO and cofounder of Clubhouse, knew that Clubhouse had become Silicon Valley’s idée fixe when, in early May, his Twitter mentions became flooded with people desperate to get on the app.

But Schrader’s Clubhouse, a project management tool, is not the Clubhouse that’s suddenly in demand. That would be Clubhouse, a new social network more exclusive than Berghain. That Clubhouse is still in beta, and invitation only. Schrader, who has been tagged in numerous posts requesting said invites, eventually clarified on Twitter that he could not grant them: “At this point I might as well just spend my Saturday building a Twitter bot that automatically corrects all of the people that say Clubhouse but mean Clubhouse, and also the other people that say Clubhouse but actually mean Clubhouse …”

Fads come and go. Exclusive apps for everything from email (Superhuman) to dating (Raya) get christened by investors,